The three consumer profiles in Italy

Domenico Secondulfo

Abstract


The purpose of this essay is to identify the choice and purchase profiles that can generalise consumer groups among Italian families. By means of multivariate research, the author has been able to identify three choice profiles, three strategic summaries that direct consumers when they make their purchases. The choice
tendency composition that was used to create the various profiles has remained constant over time and has allowed, furthermore, the author to pursue its progress over the passing of time and compare its extent and evolution.


Keywords


consumer groups; Italian families; sociology of consumption

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DOI: http://dx.doi.org/10.13136/isr.v2i3.38

Copyright Licenza Creative Commons Attribution 3.0 (CC-BY)



 - Peer Reviewed Journal

Indexed on: Google Scholar, ProQuest - Sociological Abstracts, Ebsco Discovery Service, Scopus, ERIH PLUS, DOAJ.

Scientific Magazine classified for ANVUR (Resolution n.89 del 6th November 2012)

Scientific Magazine class A according to ANVUR (Resolution of 11th August 2020)

ISSN 2239-8589 | Managing Editor: Debora Viviani | Editor in Chief: Paola Di Nicola

Publisher:Quiedit