Digital Place Narratives and Content Analysis in Tourism Research

Gabriella Punziano

Abstract


The aim of this article is to introduce content analysis in the field of social research on tourism. Among other techniques, content analysis has undergone a revitalisation and acceleration in recent years, especially following a process of digitalisation and the spread of blogs, websites, social media, online reviews and digital spaces in which it is possible to comment, release content and express one’s own opinion, making the information available directly on the web increasingly numerous.
On the basis of these premises, the aim of this article is to provide the reader with a definition of the technique by tracing, some specificities and useful characteristics. Subsequently, it will outline the difference between the quantitative and qualitative approaches to content analysis by examining the digital scenario and its particularities, especially the kind of digital data of which it makes use. Finally, it will offer a practical example of its application to the analysis of tourism narratives in digital spaces, centred on Quartieri Spagnoli in Naples. The example will be used in order to show how this technique could be a solution for specific cognitive objectives that are increasingly fitting in the production of tourism studies which adopt digital data in even more articulated designs that may involve a combination of different techniques.

Keywords


digital narration of the place; tourism research; qualitative quantitative and mixed content analysis

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DOI: http://dx.doi.org/10.13136/isr.v12i7S.583

Copyright Licenza Creative Commons Attribution 3.0 (CC-BY)



 - Peer Reviewed Journal

Indexed on: Google Scholar, ProQuest - Sociological Abstracts, Ebsco Discovery Service, Scopus, ERIH PLUS, DOAJ.

Scientific Magazine classified for ANVUR (Resolution n.89 del 6th November 2012)

Scientific Magazine class A according to ANVUR (Resolution of 11th August 2020)

ISSN 2239-8589 | Managing Editor: Debora Viviani | Editor in Chief: Paola Di Nicola

Publisher:Quiedit